Is that your brand extending, or are you just happy to see me?
Harlequin - who have always been one of the more innovative publishers (probably because they have one of the strongest brands) - are extending into... wine. I mean, why not? Even as a stunt, this is good PR.
The publisher is partnering with Vintage Wine Estates to create Vintages by Harlequin, three wines now available for $14.95 a pop on Amazon. There’s a chardonnay (“Substitute for Love”), a cabernet sauvignon (“Pardon My Body”), and red wine blend (“Wild at Heart”). “Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market,” Harlequin CEO and publisher Craig Swinwood said in a statement.
Ok, almost definitely a PR stunt. But I like that Harlequin sees their role - as a publisher - as 'creating experiences for women'. That's bold language, and one that opens them up, and credibly, to making more than books.