There are certain genres with which audiences are so familiar that it seems impossible to create something really new. It’s rare to find a romance, for instance, that doesn’t follow the familiar pattern of boy-meets-girl, boy and girl get together, something comes between boy and girl before a final reconciliation.
Teen movies ending in the big game or big dance has become so formulaic that teen movie parodies are now almost a bigger genre than the original source. Classic monster horror, bound by such narrow constraints, is a genre in which things grow increasingly stale. This is perhaps particularly true of zombies whose specific conventions prevent much experimentation; 28 Days Later and World War Z may have been refreshingly new, but they also bent convention so far as to be dismissed by purists. How then, does one take two stale genres in this case zombies and teen-romance (look how that worked out!) and create something with impact and excitement?
Well, to everyone’s surprise, the answer came from Archie Comics.