Funko Pop! Why?

Photo by Carlos Adama

Jared: Every few weeks, the plasticine masterminds at Funko announce new and upcoming Pop! toys. And the news goes everywhere. Every possible outlet for every possible corner of fandom seems to cover this; breathlessly awaiting the news. I suppose our question today is: Why?

Why is a plastic Crow with zero points of articulation newsworthy? Why are we, known skeptics and h8ers, devoting a week to plastic toys? Or, to put it more broadly: why are Funko Pops a thing?

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Confessions of a lifelong collector

Photo by SA Partridge

As a child, I was an avid collector of My Little Pony and Care Bears, despite the fact that my only regular source of income was the occasional envelope on birthdays and Christmas. Even then I couldn't just have one. I needed them all. It fell to my parents to bankroll this craze. I remember my father driving from one toy store to another to find the elusive Birthday Bear (a mustardy-coloured Care Bear with a cupcake on its chest). It was the only one I didn't have. If the Internet had been around we would have found one instantly, but my father’s dedication to the task was admirable. Father of the Decade, I say.

Advertising played a part.

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