I'm really impressed by the awkward contortions that took place in this announcement. Serious acrobatics in order to avoid using the word "fantasy":
Emily Croy Barker's THE THINKING WOMAN'S GUIDE TO REAL MAGIC, about a woman who finds herself in an alternate world -- a fairy tale gone wrong -- where she will need to learn the skills of magic to survive, pitched at adult readers of Harry Potter and JONATHAN STRANGE AND MR. NORRELL, for publication in 2012, to Pamela Dorman at Pamela Dorman Books, by Emma Sweeney at Emma Sweeney Agency (world). French rights to Flammarion.
-- Publisher's Lunch
Just so you know, that's what we all are: "adult readers of Harry Potter".