Saturday, July 24, 2010
“Above all, genres are marketing categories. Even what’s described as literary fiction is a genre; in Britain, it’s just the result of a very successful marketing campaign to persuade readers that it’s not a genre. But even if you think genre is a marketing idea, that isn’t to say it doesn’t have its own integrity and protocol. If you set really stupid, rigid rules for yourself, you can rise to the occasion.” - China Mieville at ComicCon