Dodo Ink are a new publisher of fiction set up in 2015 by the novelist Sam Mills, book blogger Thom Cuell and myself, with a mission to publish innovative, risk-taking, imaginative and experimental fiction.
We had each had experiences that lead us to believe that there was an audience for novels that didn’t fit neatly onto mainstream publisher’s lists: Thom, on The Workshy Fop, as a champion of fiction from indie publishers; myself, having worked in the industry for several years and seen an ever-increasing focus on acquiring highly commercial properties, at the expense of what is termed the ‘midlist’, authors who are popular enough to command a steady readership and remain profitable to publish, but often not deemed commercial enough to them the tailored sales, marketing and PR attention that could help them develop their careers creatively and commercially. Sam, as a novelist and writer, experienced this first-hand when trying to help her friend Tom Tomaszewski secure a book deal or agent for his novel, The Eleventh Letter, which was deemed interesting, accomplished and original, but not commercial enough in today’s publishing climate.